One of the biggest challenges for performance marketers lately is the constant stream of restrictive legislation looking to redefine our industry.
From Do Not Track and proposals requiring affiliate disclosure, to tightening laws for payday lenders, the success of many online advertisers and agencies continues to be challenged by government regulation.
Take for example, the current flurry surrounding the for-profit education industry. For years EDU has been a cash cow for lead generators and affiliate marketers alike. Yet recent regulations proposed by the Obama administration that push for higher quality programs with increased graduation rates call into question the viability of many schools’ aggressive enrollment initiatives.
Fortunately, necessity is the mother of invention, or so they say. As new laws push companies to change, they’re forced to analyze, adjust and ultimately innovate.
Rather than looking at new school regulations as a death sentence, companies willing to update their strategies and shift their focus can come out on top. For EDUlead brokers and affiliates, this shift means a new emphasis on quality over quantity, ensuring buyers are investing in prospects that are in it for the long haul and won’t jump ship.
LinkTrust’s latest release is aimed at lending a hand to marketers making this shift. Rather than selling leads simply based on your own criteria, users can show their leads a list of interested schools that they qualify for, ultimately giving them the say as to where their data is sold.
With new features and tweaks like this constantly in development on our side, you can rest assured that our team is conscious of changes in the landscape and looking for ways to keep you in the game.